Results and proof
No Birmingham PPC case study yet.
What is real, what is an example, and how to check us.
Birmingham PPC Agency launched in September 2026 with no Google Ads account it can publish. Rather than borrow someone else's logos, this page sorts every claim on the site into three piles: measured, meaning Google's own numbers on work Webso Digitalhas done; a worked example, meaning illustrative figures labelled as such in every heading; and checkable, meaning a register or a tool you can open yourself. The first real Birmingham account appears here with the client's written permission and not before.
The ledger
Every claim on this site, and where it comes from
| The claim | Status | Where to check it |
|---|---|---|
| Prices: £249, £399, £599 a month, £199 setup, £150 audit, free 72-hour check | Real, reviewed 5 September 2026 | The pricing page; the quote reply repeats them in writing |
| A remapping business's new site in Chester scored 98/100 for mobile speed, reached the map pack in five weeks, and went from 7 to 42 clicks from Google in a month | Measured, website and search result, July and August 2026 | PageSpeed Insights for the speed; Search Console screenshots on request |
| A tuning business's existing site went from 65 to 96 for mobile speed with the largest paint falling from 11 seconds to 2.4, fixed in place in a week | Measured, website result, 2026 | PageSpeed Insights, before and after, on request |
| The free negative keyword generator on Competitor Watch is ours | Real, public | Open it |
| Webso Digital is registered with the ICO under ZC207002 | Real | Search the register for ZC207002 |
| The drive times on the areas page | Real, routed 5 September 2026 with the public OSRM router | Any route planner, from LL11 2NG |
| The click benchmarks on the cost page | Real, but American and dated: LocaliQ and WordStream, 1 June 2026 | Their published benchmark report |
| The Jewellery Quarter worked example below | Illustrative, not a client | Nowhere; it is an example of how a report reads |
| Reviews, ratings, client logos, awards, a Google Partner badge | Not on this site | There will be none until they are real |
Worked example, not a client
Worked example: a Jewellery Quarter jeweller, £2,000 a month on Search and Shopping, the first ninety days
The figures are illustrative and chosen to be realistic for an independent jeweller with a workshop and an online shop. They show how the account is run and how the report reads. They are not results we have achieved, and the heading says so on purpose.
Days 0 to 14, worked example
Feed and tracking first
Merchant Center verified, 340 products with rewritten titles, purchase tracking proved with a test order, a call over a minute counted as a workshop enquiry. Search campaign for repairs and bespoke work, Standard Shopping split by margin label. 180 negatives seeded, including "ring meaning", "jobs" and "Hatton Garden".
Days 15 to 30, worked example
Cutting the waste
£1,980 spent. 1,120 clicks at £1.77. 61 search terms excluded from the first fortnight's read, a fifth of them place names outside the West Midlands. 14 online orders averaging £210 and 9 workshop enquiries. Cost per order and enquiry, all-in with the Growth fee: £103.
Days 31 to 60, worked example
Feeding the bidding
£2,010 spent. Target return on ad spend set on the high-margin label only. 22 orders averaging £240, 12 workshop enquiries, of which the jeweller reported 5 became commissions. Cost per order and enquiry, all-in: £71. Declined: Performance Max as the only campaign, a 40 per cent budget rise.
Days 61 to 90, worked example
Judging it
£1,990 spent. 26 orders, 14 enquiries, 6 commissions reported. Impression share on the engagement ring campaign lost mostly to budget, so the report recommends moving £400 from the repair campaign rather than adding spend. The worth line, from the jeweller, turns £2,389 all-in into revenue the report shows beside it.
Measured, and not PPC
The website results the landing page service stands on
Webso Digital builds websites and does the search work on them, and the page an ad lands on is the same kind of page. Two clients, both SEO rather than Google Ads accounts, and the numbers are Google's own. A vehicle remapping business in Chester had a new site built in July 2026: 98 out of 100 for mobile speed on PageSpeed Insights, third in the map pack by week five from not being listed at all, clicks from Google up from 7 to 42 in a month against the month before, 39 of 40 pages indexed by late August. A standing start makes percentages flattering and 42 clicks is a small number; it is evidence that we build fast pages that get found, not a PPC result.
A tuning business with an existing site had it fixed in place in a week: mobile speed from 65 to 96, largest paint on a phone from 11 seconds to 2.4. A hero image the size of a film and a page builder were the causes. That is the work that lifts landing page experience in Quality Score, which is why it is on this page.
Checkable
Three things you can verify without asking us
- The business
- Search the ICO register for ZC207002 and it returns Webso Digital. The trading address is 110 Rhosddu Road, Wrexham, on every page of this site and in the schema, with no Birmingham address anywhere.
- The method
- Open your own Google Ads account, go to the search terms report for the last ninety days and sort by cost. Count the rows that could never have bought from you. That number is the case for the weekly read, made on your data rather than on ours.
- The tools
- The negative keyword generator and the Quence landing page check are public and free. Judge the thinking before you pay for it.
When the first real account appears
Spend shown, caveats shown, permission in writing
Each published Birmingham account will show ad spend, enquiries, cost per enquiry and what the client said the enquiries were worth, for a stated period, named or anonymised at their choice, with what did not work beside what did. If you would like to be the first, the quote form is where it starts.
What the monthly report contains
Money in and out by campaign and postcode area; enquiries and their cost; the worth line from you; every change and the search terms that caused it; Google's suggestions we declined; one thing for next month. Two pages, written by the person who did the work. The layout is described in full on the how-we-work page, and the fee it comes with is the same for every client in the band.
Questions about proof
Why is there no Birmingham case study?
Because this site launched in September 2026 and no Birmingham client has yet agreed to publish real numbers. A case study appears here when a client has, with spend, enquiries, cost per enquiry and what the enquiries were worth, for a stated period, with what did not work beside what did. Until then the worked example below is labelled as exactly that.
Are the website figures on this page real?
Yes, and they are website and search results, not Google Ads results, which the page says in every place they appear. They are Google's own measurements of sites Webso Digital built or fixed, and they matter here because the page an ad lands on is built the same way.
How can I check any of this?
The ICO register search returns Webso Digital under ZC207002; PageSpeed Insights measures any page you give it; your own Google Ads account has a change history and a search terms report that show whether an account is being read. Everything we claim is designed to be checked by you, not taken from us.
Will you show me a report before I sign?
Yes. Ask on the quote form and the reply includes the report layout with the worked example numbers in it, so you know what arrives at month end before you pay for a month.
Send the account ID. Within 72 hours you know where last month's money went.
The free check needs your ten-digit Google Ads customer ID and nothing else. Daniel Stoychev reads the account himself and writes back within 72 hours. If you would rather talk first, the phone is answered in office hours by the same person.