Guides
Google Ads guides for Birmingham businesses
Explained with the city's own place names in it, by the person who would run the account.
13 long reads on the decisions a Birmingham business makes before and after it pays for a click: what a click costs here and why it moves, how to choose and check an agency, why an account spends without converting, how to keep the Black Country out of a Solihull campaign, and whether ads or rankings should come first. Every outside number carries its source and its date. Prices are kept off the guides and on the pricing page, where they can be reviewed.
What Birmingham businesses actually pay per click
No published Birmingham cost per click exists. What moves the price of one search in one city, where your own number lives, and the levers that lower it.
9 minutes
Choosing a PPC agency in Birmingham
Seven questions to ask any Birmingham PPC agency, the answers that should worry you, and the checks you can run on its claims in an afternoon.
10 minutes
Why your Google Ads are not converting
Eight reports inside your own Google Ads account, what each shows when ads are not converting, and the fix for each, with the Birmingham cases we see most.
10 minutes
Negative keywords for a West Midlands radius
The three negative keyword lists a Birmingham Google Ads account needs, the place names to include, match types that block without over-blocking.
9 minutes
Radius or postcode targeting across the Black Country
Radius, postcode district or town targeting for Google Ads across the Black Country: which to use, the presence setting, three worked patches.
9 minutes
Google Ads for a Birmingham shop
Search, Shopping and local inventory ads for a Birmingham shop with a door: which searches are worth paying for, which are not, and what to set up first.
9 minutes
Call tracking for Birmingham ads
How to count phone calls from Google Ads properly: call assets, number swapping, call-only ads, the duration threshold, calls by hour.
8 minutes
PPC or SEO first for a Birmingham business
When a Birmingham business should start with Google Ads, when with search rankings, and when with both: the timelines and the deciding sum.
9 minutes
The Google Ads settings that quietly waste a small budget
Four Google Ads defaults that drain a small budget: location set to presence or interest, auto-applied recommendations, a bid strategy with no ceiling.
8 minutes
Google Ads for the Birmingham Christmas market weeks
Birmingham's Christmas market runs from early November to Christmas Eve. The searches it creates, the six-week campaign to run, and when to stop.
7 minutes
Google Ads for a Birmingham solicitor: what the rules allow
What a solicitor's Google ad may say under the SRA rules, the Birmingham searches that are claims farms and candidates, and the compliant page.
7 minutes
NEC show weeks: Google Ads for Solihull and airport businesses
NEC visitors search for hotels, taxis, parking and food nearby for days at a time. The dated campaign a Solihull or airport business runs for each show.
7 minutes
Birmingham or your own town in the ad?
Writing Birmingham in the ad loses the click in Wolverhampton, Coventry, Dudley or Solihull. The headline, the page and location insertion, town by town.
6 minutes
For a straight answer in two sentences rather than a long read, the questions pages take one question each. If the account is already spending, the free check reads it instead of you reading about it.
Send the account ID. Within 72 hours you know where last month's money went.
The free check needs your ten-digit Google Ads customer ID and nothing else. Daniel Stoychev reads the account himself and writes back within 72 hours. If you would rather talk first, the phone is answered in office hours by the same person.